Probably, each and everyone of us would agree that there is no right answer to the question: what do we call fashion?

Fashion is an art. It’s a religion. It’s a job. It’s a peek into a personality. It’s playfulness. It’s an escape or a disguise. It is a feast for the eyes. But ultimately, fashion is an individual statement of expression ourselves.

International Fashion Editor Cynthia Durcanin answers the question, “What is fashion?”

Fashion is a state of mind. A spirit, an extension of one’s self. Fashion talks, it can be an understated whisper, a high-energy scream or an all knowing wink and a smile. Most of all fashion is about being comfortable with yourself, translating self-esteem into a personal style.

Why is it important?

Fashion is a means of self-expression that allows people to try on many roles in life. Whether you prefer hip-hop or Chanel-chic, fashion accommodates the chameleon in all of us. It’s a way of celebrating the diversity and variety of the world in which we live. Fashion is about change which is necessary to keep life interesting. It’s also a mirror of sorts on society. It’s a way of measuring a mood that can be useful in many aspects, culturally, socially even psychologically. At the same time, fashion should not be taken too seriously or you lose the fun of it.

How do you know what will be hot in the future?

The collections in Paris, New York and Milan, and now London, typically set the stage for the industry one year in advance. Though, I think the street is the real barometer of style. More and more designers are drawing their inspiration from life on the street. So once again, there is a link to personal style and fashion. A teenager can throw something together without thinking about it and it can trigger a new trend.

–Cynthia Durcanin works for Elle Magazine

Splash Studio x


Back to sixties – inspired by Bridget Bardot

No one would disagree that Emilio Pucci is already known for the evening dresses and is very famous among the celebrities such as Cheryl Cole, Kylie Minogue, Heidi Klum..

The Resort 2015 collection was mostly about the daywear – sixties inspired cotton coats, trenches and tight-fitting silk sweaters – that is what women would wear. 

Splash Studio x


“…she taught me a lot about being sexy—that you can be covered up and still look fierce”

Balmain Resort 2015

Balmain has moved from it’s tight and short signature style. You can see it how the yellow draped tunic is combined together with fluted pants. 

It is nothing else but a strong statement about his growing confidence.  According to Vogue magazine: “I’m really looking at how my friends dress now, not thinking about taking a trip somewhere for inspiration,” he says. “It started with Rihanna. She taught me a lot about being sexy—that you can be covered up and still look fierce.“

A strong influence of 70’s carefree lifestyle reflects in the collection. Navajo tribe-inspired graphic patterns and bright colour scale in a contrast with black & white made a strong statement. 

Splash team x


Roberto Cavalli Resort 2015 collection – animal/reptile prints as always were the main key element in the collection. Adding on maxi dresses and loose fits. That is a flowing collection, isn’t it?

Splash team x